Flow 98.7 is in reset + rebranding mode, if you haven’t listened in the past few days then you didn’t know.  We’re hearing music without voices. Congratulations to Paul Parhar aka DJ Mastermind who is now in charge of program directing one satellite radio station and two commercial FM stations, Vibe 105.5 and the new Flow 98.7.

What’s to come is a big mystery, who will stay and who will go we don’t know. The silence is not speaking words so we don’t yet know what we’ll get when the shuffling concludes and the new station and format launches promoting them as ‘where Black Music lives’. 

I wish the new Flow 98.7 the best of luck on this relaunch. I think this time they will be in good hands and have more Black people providing the spoken word and playing the black music that lives at their station. In the business of radio, ratings are everything, that’s the bottom line, and that’s the system waiting where the Flow performance will be judged. Hopefully, new changes in store will lead to a better Toronto radio station with more loyal listeners in order to avoid going through this merry-go-round again.